Why a Face Serum Is the Cornerstone of Every Luxury Skincare Routine
It’s a skincare step that many of us have been known to skip. But a face serum is actually a vital step for anyone who wants to see results from their skincare. Typically lightweight and easily absorbed into the skin, a serum can intentionally deliver extra hydration, actives or topicals, making it one of the most results-driven skincare products out there.
So which serum is right for your skin? With so many options, it can be overwhelming to select the serum that will help to target our individual skin concerns – especially if we have more than one we want to address.
That’s where an all-encompassing, universal face serum comes in. Targeting multiple skincare concerns in one, they’re designed to deliver maximum impact – all in one product.
In This Post:
Key Ingredients to Deliver Visible Results
The Rise of the Universal Face Serum
How to Use a Serum in a Luxury Skincare Routine
Why the Universal Serum Can Replace Multiple Products
Meet the Salvaterra Universal Serum
What Skin Benefits Does the Universal Serum Have?
What Users Say About the Universal Serum
How to Use the Salvaterra Universal Serum
What Does a Face Serum Do?
A face serum should be used after cleansing and before your usual moisturiser. More lightweight and more easily absorbed than a moisturiser, it typically delivers a concentrated formula to the skin to help target concerns, such as ageing, dryness or sensitivity.
Key Ingredients to Deliver Visible Results
The first thing to look for in a serum is the active ingredients it contains – this is the best way to check it can target your specific skincare concerns. For example, if you suffer from very dry or dehydrated skin, you may want to use a hydrating serum. If you had concerns of loss of elasticity, fine lines or wrinkles, you’d choose an anti-ageing serum, while those worried about pigmentation could opt for a brightening serum.
Hydration and Nourishment
To target dry skin, look for hyaluronic acid, botanical oils or squalane.
Firmness and Elasticity
Find a serum with either peptides or retinol for firming and plumping effects.
Add Radiance
To revitalise dull skin, look for vitamin C.
Barrier Support
To shield skin and reinforce its natural barrier, use vitamin E or niacinamide.
The Rise of the Universal Face Serum
The time of the 10-step routine is no more. These days, we want hardworking, minimalist skincare routines that give us a few precious moments of self-care. Enter: multi-faceted products that target a variety of skin concerns. Think hydration, barrier support, reducing signs of ageing and pigmentation, and bestowing radiance – all in one, lightweight, easily absorbed formula.

How to Use a Face Serum in a Luxury Skincare Routine
If you haven’t yet mastered a skincare routine with a serum, an all-in-one addition is definitely the best option. While some serums are designed for use in either morning or evening, a universal serum can be used for both, meaning less clutter on your bathroom shelf.
For an easy-to-follow, luxurious four-step routine, all you need are a few products. Salvaterra’s skincare ritual is designed to be simple to follow.
A minimalist skincare routine with face serum for the morning
Step 1. Cleanse (optional)
Step 2. Serum
Step 3. Moisturiser
Step 4. SPF
A minimalist skincare routine with face serum for the evening
Step 1. Cleanse
Step 2. Serum
Step 3. Moisturiser
Step 4. Oil
Want to know more? Read: What Is the Salvaterra Skin Ritual? Everything You Need to Know
Why the Universal Serum Can Replace Multiple Products
Salvaterra’s Universal Serum offers all-in-one benefits that embrace the luxury, minimalist skincare philosophy. It helps you curate products that work hard, target multiple concerns and keep your regime straightforward and minimal.
Meet the Salvaterra Universal Serum
Suitable for all skin types, our dermatologist-tested Universal Serum helps to brighten, plump and nourish skin. It delivers optimal hydration and protection while softening the appearance of wrinkles and fine lines, and reducing the look of pigmentation.
Packed with potent Amazonian botanicals and cutting-edge actives, every drop of product works hard. This includes the formula’s base - cold-press bergamot juice, an antioxidant known for its mood-boosting aroma and ability to enhance the efficacy of other ingredients.
Want to know more? Read: Why Salvaterra’s Waterless Skincare Is Better for Your Skin and the Planet
The Universal serum comes in a luxe glass bottle that transforms into a more portable, travel-friendly option thanks to its refillable interior. Refills are also available, so it’s better for the planet, too.
What Skin Benefits Does the Universal Serum Have?
Anti-ageing
Potent botanical actives Jambu (known as “Nature’s Botox”) and Mulateiro bark extract (dubbed the “Tree of Youth” in forest communities) minimise the appearance of fine lines, wrinkles and pores. Peptides boost collagen production to improve firmness and elasticity.
Nourishing
Hyaluronic acid draws water into the skin to visibly plump and smooth. Oleic acid-rich pataua oil softens and nourishes, while squalane imparts moisture without clogging pores.
Brightening
Vitamin C boosts collagen production and brightens the complexion. Mulateiro bark extract helps to reduce the appearance of pigmentation and dark spots, while acai promotes cell turnover.
Protecting
Vitamin E and acai help to shield skin from free radicals and environmental stressors.
Soothing
Antimicrobial babassu oil soothes dry and uncomfortable skin.
What Users Say About the Universal Serum
Salvaterra’s Universal Serum address a multitude of skin concerns. And our user trials speak for themselves. Our study of 63 individuals aged 30-70 ran over 4 weeks, and demonstrated just how effective the Universal serum is:
Radiance – 81% of users agreed that skin looked revitalised, while 78% agreed skin appeared healthier, glowy and brighter
Tone & Texture – 79% of users agreed their skin appeared smoother,
Hydration – 84% of users agreed their skin felt moisturised, while 79% agreed their skin felt replenished
Anti-Ageing – 81% of users agreed their skin appeared more plump, and 76% agreed their skin appeared firmer and fine lines looked reduced
Soothing & Calming – 78% of users agreed their skin felt calmer, and 76% agreed their skin felt soothed
How to Use the Salvaterra Universal Serum
Apply a pea-sized amount to face, neck and décolleté using upward, sweeping motions.
Shop Salvaterra’s Universal Serum now